About the DTCM : DTCM Profile

GOVERNMENT OF DUBAI DEPARTMENT OF TOURISM AND COMMERCE MARKETING

The Department of Tourism and Commerce Marketing (DTCM) was established under Law No 1 of 1997 in order (a) to replace and absorb the responsibilities of the former Dubai Commerce and Tourism Promotion Board (DCTPB) in respect of the international promotion of Dubai’s commerce and tourism interests, and (b) to assume a broader role as the principle authority for the planning, supervision and development of the tourism sector in the emirate.

Underlining the importance attached to tourism development at the highest level, the DTCM’s Chairman is UAE Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum. Its Director-General is Khalid A. bin Sulayem.

In carrying out its marketing responsibilities, the DTCM plans and implements an integrated programme of international promotions and publicity activities. This includes exhibition participation, product shows, marketing visits, presentations and roadshows, VIP and executive missions, familiarisation and assisted visits, advertising, brochure production and distribution, media relations and enquiry and information services.

In addition to its head office in Dubai, the DTCM has 18 overseas offices. They are located in New York (USA), London (the UK and Ireland), Paris (France), Frankfurt (Germany), Stockholm (Scandinavia), Milan (Italy), Moscow (the Russian Federation, CIS and Baltic States),Sydney (Australia), Johannesburg (South Africa), Mumbai (India), China (Beijing, Guangzhou and Shanghai), Hong Kong (Far East), Tokyo (Japan), Saudi Arabia(Jeddah and Riyadh) and Zurich (Switzerland and Austria).

In assuming its administrative responsibilities within Dubai, the DTCM has now taken over the licensing of hotels, hotel apartments, tour operators, tourist transport companies and travel agents. Its supervisory role also covers all touristic, archaeological and heritage sites, tourism conferences and exhibitions, the operation of tourist information services and the organisation and licensing of tour guides.